This recommendation also deals with the opportunity to grow based on rising disposable incomes in various markets around the world. On the other hand, changes in climate conditions in some regions threaten the company.
However, the same external factor creates an opportunity to improve the business by implementing a comprehensive animal welfare policy, which can attract more customers who are interested in animal welfare. Furthermore, the business can improve its mobile services to reach more consumers via its mobile apps.
Nonetheless, this same external factor creates an opportunity for the company to improve its products. Also, the company can apply more automation to maximize productivity, based on the external factor of increasing business automation.
Governmental intervention can determine the rate and path of business development. Changes in Political forces of mcdonalds systems and new laws shape the remote or macro-environment of businesses by imposing new requirements. The aim of these endeavors is to address the opportunities associated with the rising interest for corporate environmental programs, and the increasing emphasis on sustainable business practices.
This company analysis examines the influence of ecological trends on businesses and consumers. Economic changes directly and indirectly influence business performance.
Nonetheless, the company has the opportunity to grow through expansion in high-growth developing markets, such as in Asia. This recommendation also addresses the threat linked to the healthy lifestyle trend, and the threat associated with health regulations in workplaces and schools.
Social trends influence consumer behaviors and, in turn, affect the remote or macro-environment of the business in terms of revenues.
Such adaptation is essential to the long-term survival and growth of the business, especially amid aggressive competition. Also, the company can further diversify its supply chain to address the threat of changes in climate conditions in some regions. Still, the business can improve through adjustments to provide more healthful options to consumers.
Inability to do so can reduce the company profits. Based on the technological trend of increasing sales through mobile devices, the company can expect revenue growth through mobile channels. It is recommended that the company increase its market penetration in high-growth markets.
The company needs to address the following technological external factors: This tendency is also linked to busy lifestyles in urban environments.
In relation, governments have evolving public health policies, which present a threat and an opportunity for the restaurant chain business.
PESTEL Analysis of McDonalds – Food Industry PEST Example. Print Reference this. Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers. Political factor, Economic factors, Sociological factors.
McDonald's Political Action Committee. Information about the McDonald's Corporation Political Action Committee (the “McDonald’s PAC”), which is funded with voluntary contributions made by McDonald's employees and U. S. owner-operators, is available through a web-site maintained by the Federal Election Commission.
McDonalds Analysis of industry A business has to understand the dynamics of its industry and market in order to compete effectively and intensively in the marketplace. The forces which derive on competition and attractiveness of a market.
McDonald’s PESTEL/PESTLE analysis (Political, Economic, Social, Technological, Ecological, Legal external factors in the remote or macro-environment) is shown in this fast food service restaurant chain business case study.Download